Behind the Scenes: How an Immersive World Is Built

Every immersive world begins as an idea on a whiteboard.

From there it moves through research, storytelling, experience design, 3D and virtual production, XR development, testing, deployment and finally distribution.

Each stage has its own craft. In this series, we'll take you inside the Vrora studio process — from the first sketch to the moment a guest puts on a headset.